Asics – Port Melbourne

AES are proud to work with Architects Hot Black & global sports retailing brand ASICS on their new workspace and showroom in Port Melbourne. The 750m2 project was a warehouse conversion which featured an inviting entry/assembly area, leading to a double height ‘ASICS Arena’ showroom designed to accommodate large lectures and small product promotion seminars, showcasing their extensive shoe and apparel range.

As brand values, ASICS pride themselves on promoting movement and wellbeing. Hot Black tailored the space to incorporate expressive pattern and contrasting colour with specialised hierarchy to their bold brand colours. A palette of strong colour complimented by plywood and planting assisted the flow and movement for ASICS staff and retail customers.